Roasting and Packing
PUNCH® coffee is hand-roasted. That is to say, each roast is tailored to produce optimum flavour and richness and to bring out the very best characteristics of the particular beans. To ensure consistency in the roasting process, each harvest is roasted in small quantities to order. There is no mixing of harvests.
When coffee beans are roasted they caramelize and the flavour becomes more evident. The high temperatures and timing (not all roasting times are the same) in our roasting process drive out varying levels of the moisture retaining the essential flavour oils. The result is a balance of natural elements into a masterful complexity of flavours and aroma.
Immediately after roasting and cooling, PUNCH® Coffees are packed and sealed in special double-walled packs with one-way valves known as “freshness valves”, which only allow air out of the pack, keeping your coffee fresher longer.
It normally takes just 10 days for flavour oils to surface on the beans, but with our special packaging and with the quality beans chosen by PUNCH®, the flavour and aroma will last much longer.
When PUNCH® coffee is ground, the oils are released and over fresh hot oxygenated water, the flavours surge forward to make your cup of coffee the best of the day.
